Hyde Park Tree Lighting

Hyde Park Village Holiday Happening

Date & Location: Second Thursday in December at Hyde Park Village Tampa

Overview: A traditional tree lighting and holiday celebration that brings over 2,000 guests to Hyde Park Village to kick off the holiday season.

In Depth: TWC had the opportunity to update and operate an annual Tree Lighting event at Hyde Park Village in November 2025. Taking over from the inhouse team, we applied creative branding, decor, thematic activations and programming to coordinate a hugely successful event. The Hyde Park Tree lighting welcomed eight local food and beverage vendors, the Tampa Ballet, a local TV personality, several local artists and engaged four of Hyde Park’s tenants. 

This dynamic event started with two hours where guests walked the property, enjoyed pop-up music, ballet performances, purchased food and drink and popped into tenants who were activated for the evening. This event supported several tenants who set up in tents during the event to provide giveaways or sell their product. The bars were executed by Bouzy, a tenant who has a catering service and increased their sales for the evening by $10,000. Other tenants reported that they saw a dramatic increase in foot traffic that evening and the restaurants saw a noticeable increase in revenue compared to non-event evenings. 

The event decor was reflective of the branding that was created by Hyde Park’s corporate creative team. The design was reflected in pop-up tents, bar back and front design, pop-up seasonal decor throughout the property and stage design. 

Creating an event where each activation, food offering and corner of the property reflected Hyde Park’s brand and desire for customer experience created a unique and immersive experience for guests and tenants.